Get out of the Office and Validate

Name: Tetyana Ekwalanga
BMC: Customer Relationships
Hypothesis: Customers would rather come into the diner to eat than order take-out or buy frozen.

• The G Box Diner creates a relaxing atmosphere with smooth music, fun, friendly servce, and respectful staff.
• The G Box Diner cares for the community, and gives back by participating in community charity events, buying products from local suppliers, and attending community festivals.
• By providing 100% gluten-free products, customers can trust there is no cross-contamination and that their meals are prepared with the highlest level of care and quality.
• The G Box Diner maintains and cherishes a fun and friendly environment; every customer that walks through the door is treated with the utmost repsect and is a part of the G Box Diner family.
• Customers can relate to the G Box Diner staff on a personal and friendly level.
• The G Box Diner continuously learns and coaches in order to provide customers with the best possible service and experience.
• There is a level of trust between employees and customers, and customers can expect a great experience when they walk through the doors.
• The G Box Diner connects and interacts with customers by sending biweekly emails informing customers about what's new at the G Box Diner, special promotions, coupons, and community events.
• Cutomers can interact with the G Box Diner on their twitter and facebook accounts.
• The G Box Diner has various advertisements and coupons sent out in community news letters.
• The G Box Diner provides a service to our customers that is outstanding in its quality and flavour, and that they can't get anywhere else. 
• The G Box Diner strives to make a positive difference in the community by providing customers with healthy gluten-free food they can trust, donating to and participating in charity events, promoting local businesses by using only local ingredients, and creating a place where community members can go to eat a delicious healthy meal, and have a great experience.

 After analysing the data, I would recommend that we persist with the current BMC dealing with customer relationships. A few suggestions I have that would enhance our relationship with customers would be to create a smart phone App that customers can download to see the specials of the day, recieve coupons and special discounts, browse through simple gluten-free recipes they can try at home, and interact with the G Box Diner through their Twitter and Facebook accounts. We should start using social media as our number one way of interacting with customers outside of the G Box Diner, and have daily updates on all of our social media outlets. We should also host community events at the G Box Diner and employ local musicians and artists.